Google Search Console shows you backlinks Google has actually discovered and counted for your site — for free, straight from the source. It won't have every backlink tool's full database, but it's the most accurate free way to see which links Google itself is crediting you for.
Search Console doesn't offer a one-click full export button on every table, but you can:
| Shows | Doesn't show |
|---|---|
| Links Google has crawled and indexed | Links Google hasn't crawled yet |
| Referring domain count | Domain rating / authority scores |
| Which of your pages get linked most | Anchor text for every link |
| Free, no limit on your own verified property | Competitor backlink data |
For a fuller picture — including domain authority scores and competitor backlink data — a dedicated tool like Ahrefs or Semrush fills the gap. But for checking your own site's backlinks for free, Search Console is the most reliable source available.
Once you know which pages attract the most backlinks naturally, that's useful signal for two things: which content types to produce more of, and which pages deserve more internal links to spread that authority further. Pair this with our backlink strategy guide to turn the data into a plan.
It shows links Google has actually crawled and counted for your site, so it's accurate for what it covers — though it may lag behind very recent links that haven't been crawled yet.
Google only lists links it has crawled and chosen to count. Very new links, links from pages Google rarely crawls, or links Google has algorithmically devalued may not appear.
No — Search Console only shows data for properties you've verified ownership of. Competitor backlink data requires a third-party tool.
We submit your product to vetted directories by hand and send proof of every listing.
See pricing →A beginner's explanation of link building: what it means, why backlinks affect rankings, and the main types of link building you'll come across.
Read the guide →What a referring domain is, how it differs from a backlink, and why the number of unique referring domains matters more than total link count.
Read the guide →How directory listings SEO works, the seo directory structure that gets listings indexed and ranking, and mistakes that make a listing worthless.
Read the guide →